It’s about the client, stupid

Investment management companies tend to write about themselves, their own interests and the nifty features of their amazing investment funds. But, to win and retain business you need to learn to write about what really interests clients. Continue reading It’s about the client, stupid

The problem with investment writing.

This blog¬†aims to help anyone who writes, communicates or manages communications in an investment setting to: Continue reading The problem with investment writing.